The SBM website funnel is the journey a new visitor takes in becoming a customer.

At the top of the funnel, problem solving content attracts targeted leads in the search results.

As visitors engage with content on your website they become aware of the problem, & benefits of your system & lead-magnet (LM) solution.

Moving down the funnel, the visitor is inspired by web content & landing pages, & exchanges their email address for LM information.

Motivation begins for achieving the goal from the information, which explains the system, results, & practical ways to achieve it.

A signature intro offer is presented in the LM or shortly after in an automated email series providing great value with bonuses & urgency.

The visitor is motivated from the LM to book a call to discuss the system, their situation & goals.

Some visitors want the potential results & outcomes from the system, & they move forward by purchasing.

Others need more time & education. Nurture them in a series of automated emails triggered from the LM.

Motivational information is provided in the emails over 7, 14, or 30-days that inspires the visitor to go for the goal, & shows them how to achieve it.

A sweetened offer is presented during the email series to increase the visitor’s consideration for buying with unbelievable value & bonuses.

More visitors accept the improved offers, which are an effective solution to their problem & way to achieving their goal.

Some visitors with busy inboxes need more time. Send them cross-channel SMS reminders to bring awareness to their dreams & goal.

By engaging with gentle reminders using SMS, more leads will be inspired to achieve their goal, & convert from the unbelievable offers.

Below are the Funnel Key Stages of the High-Performance Marketing Websites Australia System.

1. Traffic Acquisition & Awareness – At the top of the funnel, problem-solving content attracts web visitors, starting their journey. People discover the solution, gaining insights on how to overcome the problem.

SEO-optimised content maximises visibility in organic search results, while social media posts amplify awareness. Outreach in groups drives extra traffic.

2. Lead Generation & Consideration – People engage with the website, landing page & lead-magnet (LM) sparking interest in the solution. As they explore, content shows how to solve the problem.

Messaging highlights the customer’s challenges & the solution, reinforcing why this system is optimal to achieving their goal.

3. Signature Offer & Decision – A high-value signature offer guides people to a yes buying decision. Time-sensitive urgency encourages action, while clear steps on how to buy (schedule call, or defined steps) simplify the process.

Not everyone who wants to buy can do so immediately. Some face interruptions or not have the credit card. Make it easy for people to return to buy with reminder messages.

4. Automated Follow-up & Engagement – A web trigger initiates a series of nurturing follow-up emails after the LM delivery, guiding more people to a buying decision. The goal is to motivate, educate & engage people.

Consistent follow-up is the key to maximising conversions as buying decisions vary for people. Implement reminders daily or every two days, over a 7–14 day window to keep people engaged.

5. Sweetened Offer & Decision Reminder – During the Follow-up Series keep reinforcing this is the best way to reach the goal. Enhance the signature offer with valuable bonuses, & leverage CTAs like “Free Strategy Call” & “Use Coupon.”

To optimise the user experience & follow-up methods, require mobile numbers during strategy call scheduling process.

6. Cross Channel & Ongoing Learning – Casual SMS messaging keeps people engaged with gentle reminders, “Remember The Dream,” “Free Strategy Call,” & “Last Days To Save,” reinforcing the goal.

A structured system is provided, like a series of emails (linking blogs), or videos/webinars, to enable ongoing learning at your own pace.

A High-Performance Marketing Websites Australia System starts with your branding & identity on the “Fantastic Four” (WP, Bricks, ACSS & Frames).

It includes a marketing strategy using a sales funnel, a lead-magnet (LM), a signature offer & automated follow-up system.

The goal of the system is to accelerate sales conversions with educational information & high-value offers automatically delivered in emails.

Four Key Components Of High-Performance Marketing Websites Australia System

SBMarketer’s four key components for a high-performance marketing website.

1. Proven Marketing Strategy – Deploying the right strategy & tactics for Internet businesses with a sales funnel, LM, & follow-up system. Attracting visitors with problem solving content. Converting leads with CTAs & a signature offer.

2. Quality Website Technology – Building a quality website using the “Fantastic Four” system (WP, Bricks, ACSS & Frames). Following Semantic Web Standards & applying SEO to enable search traffic.

3. Global Automation System – Using proven automation technology (MBS) for email marketing & A/B testing landing pages. Adding a LM to collect visitor emails with a landing page, triggering email delivery & a Welcome Series.

4. SMTP Email Authentication – Deploying Postmark’s authentication technology to ensure transactional & marketing emails are trusted by ISPs, using domain authentication & separate transactional server sending to lift delivery rates.

How Do I Get Started With A High-Performance Marketing Websites Australia System?

By following this system, you will save yourself a lot of pain researching a high-performance website & automated sales funnel, sifting out costly options (like Salesforce, HubSpot, & Braze).

You no longer need to spend time scoping your own marketing automation system. You can use this system of proven global tech & launch sooner.

Benefit from my experience doing this for many years in corporate & NFP roles. Contact Troy for a free strategy call to discuss your situation & goals.

As a new entrepreneur you will have to get traction without spending on advertising. A good starting point is serving your warm networks. 

Build a personal brand & social profiles for your niche to test content, your profile & signature offer.

Define your ideal client to fine-tune your niche & signature offer. Think small dot, 1″ wide & 1 mile deep. 

Write a sales proposal to structure & price your signature offer to your ideal client & enable selling.

Build a High-Performance Marketing Website from SBM’s WP Blueprint or Wireframe on your PC, perfect for new Internet businesses.

When your website & socials are done, your first sale is most likely to come from your warm networks of family, friends & associates.

Reach out to them, “If you know anyone looking for these services, tell them about my signature offer.” 

Getting the word out to warm networks & social media is important, as launch web traffic is low. 

Look for a Starter project in your warm networks.

Ensure your signature offer is competitive, with flexible payment options. 

With a first sale from warm networks, start outreach activities in social media to drive traffic to your web articles, LM, or eNews. 

Use emails & DMs to get traffic to your site, so your lead-magnet can start generating leads.

Visitors will exchange emails for your LM or eNews. 

Build social media profiles before your website, post insightful & motivational content, practice outreach, e.g. group comments & DMs.

This will boost referrals to your website when it’s launched, & visitors from social media will become a source of your next sales.

Engage business people on LinkedIn. Create connections, business pages & groups, comment in groups, post articles, & send helpful in-mails. 

Follow business people on X (Twitter). Post your message with backlinks, follow ideal leads to attract ideal followers, post snippets, & DM followers. 

Boost your outreach on Facebook & Instagram business pages, & groups. Use Meta’s tools for direct messaging friends & followers.

House your Welcome Story video (embed on website) on YouTube, & all your future demo videos.

Ask clients & past colleagues if they know anyone who can benefit from your services. Affiliates & referrals are a source of future sales.

Find affiliates with similar audiences where your services compliment their clients.   

The future for Internet business entrepreneurs is bright when you consider the benefits of a High-Performance Marketing Websites Australia System:

1. Attract Visitors – Website visitor traffic builds from a combination of organic website content, social media activity, online outreach, & network referrals.

2. Capture More Leads – Leads  are captured in exchange for valuable information in a lead magnet, that is sent from a marketing automation system.

3. Convert Paying Clients – Get people to say yes with emails. Applying the right marketing strategy & tactics, & a Signature offer in an email Series.

4. Optimise Lead-gen – Going beyond visual web design to engineer a lead generator & sales conversion system with strategic marketing.

5. Lead Magnet Development – A PDF containing valuable information about the problem & solution, e.g. a checklist, myth-busting guide, or report.

6. Landing Page Development – Presenting the problem & solution system on how to achieve the goal. A/B tested to determine what works best.

7. Follow-up/Welcome Series Emails – An automated series of 7-8 emails triggered by the LM, that educate, motivate, nurture & follow-up people to make buying decisions.

8. SEO Optimised content – Structuring web pages to Semantic Standards with primary keyword optimisation in titles, headings, body copy, image alt text & more, for organic search results.

9. Cross Channel Messages – SMS notices are sent after the Follow-up Series, to gently remind people about the dream & goal, & how to proceed to a call.

10. Integrated Social Media – New social media business profiles are created on LinkedIn, X/Twitter, Facebook, Instagram, & YouTube for engagement & to generate website visitors.

With ten benefits, the High-Performance Marketing Websites Australia System should be considered by new entrepreneurs who want business growth.