The SBMarketer website funnel is an overview of the journey a new visitor takes in becoming a customer.

At the top of the funnel, problem solving content attracts targeted leads in the search results.

As visitors engage with content on the website & in social media, they become aware of the benefits of the system & lead magnet solution.

Moving down the funnel, the visitor is inspired by content & landing pages, & exchanges their email address for the lead magnet information.

The learning & motivation begins for achieving the solution from the information, which explains the system & pathway to achieving the goal.

A signature introductory offer is presented in the lead magnet or shortly after in an automated email that offers great value with urgency.

The visitor is motivated to request more information or book a strategy call to discuss the system & increase their understanding of the outcomes.

Some visitors understand the system & outcomes, & they take the next steps on the ascent to the goal.

For visitors who need more education & time, a follow-up series of automated emails is triggered from the lead magnet & marketing opt-in.

More information is provided in a series of emails over a week or fortnight that inspires the visitor to go for the goal, & shows them how it can be achieved.

A sweetened offer is presented during the email sequence to increase the visitor’s consideration for making a buying decision.

More visitors will accept the enhanced offer, which is an effective solution to their problem.

Other visitors with busy inboxes need more time. For these people, cross-channel SMS reminders are helpful to bring awareness to the goal.

By engaging with gentle reminders about the dream using SMS, more leads will see the information & offers, & make a buying decision.

Below are the Funnel Key Stages of the High-Performance Marketing Websites Australia System.

1. Traffic Acquisition & Awareness – At the top of the funnel, problem-solving content attracts website visitors, starting their customer journey. People discover the solution & system, gaining insights on how to overcome their problem.

SEO-optimised content maximises organic visibility in search results, while targeted outreach in social media groups drives extra traffic. Strategic organic social media posts further amplify awareness.

2. Lead Generation & Consideration – People engaging with the web page, landing page & lead magnet sparking interest in the solution & system. As they explore, the system is positioned as a compelling option to solve their problem.

Messaging highlights the customer’s challenge & the solution, reinforcing why this system is the optimal pathway to achieving their goal.

3. Signature Offer & Decision – A high-value signature offer guides  people to a confident yes buying decision. Time-sensitive urgency encourages action, while clear steps on how to buy (schedule strategy call, or defined steps) simplify the process.

Not everyone who decides to buy can do so immediately. Some might face interruptions or not have the credit card. Make it easy for people to return to buy with reminder messages.

4. Automated Follow-up & Engagement – A web trigger initiates a sequence of nurturing follow-up emails after the lead magnet delivery, guiding more people to a buying decision. The goal is to motivate, educate & engage people as they progress.

Consistent follow-up is the key to maximising conversions as buying decisions vary for people. Implement reminders daily or every two days, over a 7–14 day window to keep people engaged.

5. Sweetened Offer & Decision Reminder – During the Follow-up Series keep reinforcing this is the best pathway to reach the goal. Enhance the signature offer with valuable bonuses, & leverage CTAs like “Schedule Free 30-min Call” & “Buy Now” for action.

To optimise the user experience, require mobile numbers during sign-up or request them within the Follow-up Series.

6. Cross Channel & Ongoing Learning – Casual SMS messaging keeps people engaged with gentle reminders, “Remember The Dream”, “Free Strategy Call”, & “Learn More”, reinforcing this is the best pathway to the goal.

To support ongoing learning, a structured system is provided, like a series of videos or a webinar, to facilitate exploring the solution at your own pace.

A High-Performance Marketing Websites Australia System starts with branding & design on quality web technology (WP, Bricks, ACSS & Frames).

It includes a marketing strategy in a sales funnel, a lead magnet with the solution, a valuable signature offer & an automated follow-up system.

The goal of the system is to accelerate sales conversions (buying decisions) with high-value offers automatically delivered in emails.

Four Key Components Of High-Performance Marketing Websites Australia System

SBMarketer has developed, evaluated (for performance), & joined four key components.

1. Proven Marketing Strategy – Deploying the right tactics for Internet businesses with a website sales funnel & follow-up system. Attracting visitors with a professional landing page & valuable lead magnet. Converting leads with CTAs & a signature offer.

2. Quality Website Technology – Building a professional website with WordPress technology using the “Fantastic Four” system (WP, Bricks, ACSS & Frames). Following Semantic Web Standards, developing insightful content & applying SEO best practices to enable visitor traffic.

3. Global Automation System – Using proven automation technology & A/B testing to build sales funnels with landing pages. Linking to a confirmation page with a form that collects visitor emails, & triggering delivery with a valuable signature offer.

4. SMTP Email Authentication – Deploying high-reputation email authentication technology to ensure both transactional & marketing emails are trusted by ISPs, from domain authentication & separate server sending, to maximise inbox delivery.

How Do I Get Started With A High-Performance Marketing Websites Australia System?

By following this system, you will save yourself a lot of time & pain researching a high-performance website & sales funnel, sifting out the costly global options (like Salesforce, HubSpot, & Braze).

You no longer need to spend time developing your own marketing automation system. You can use this system of proven global technology & leave corporate sooner.

You can benefit from my automation experience doing this for many years in corporate/NFP roles, & for SBMarketer. Contact Troy for a strategy call to discuss the system & any questions.

As a new entrepreneur you will be looking to get traction without spending on advertising – it’s good to start with a Serving Mindset helping warm networks. 

Start building your personal brand, & create social media profiles testing content ideas & a signature offer. Then write content for your website & blog, focussing on what resonates.

I can help you build a High-Performance Marketing Websites Australia System, that is the perfect foundation for an Internet business.

When your website & socials are established, your first sale is most likely to come from your warm networks of family, friends & work or uni. associates.

Reach out to them,”Hey guys if you know anyone looking to start an Internet business, send them to sbmarketer.com for my signature offers.” 

Getting the word out to warm networks & social media is important, as website launch traffic is low. Find a Starter Project in your warm networks.

Invest time in creating an introductory Signature offer that’s well-priced, or partially free, with monthly payment terms, to attract sales. 

With the first sale(s) from your warm network, you can start driving website traffic to your blog articles, lead magnet or newsletter, & landing pages. 

Technology begins to support your mission for new leads & clients, & encourages people to exchange emails for your lead magnet or newsletter. 

Build your social media profiles before your website, by posting insightful & motivational content, mixed with outreach, e.g. comment on posts & DM leads.

This will help boost social media referrals to your website when it’s launched, & visitors from social media will become a source of your next sales.

LinkedIn engages with business people. Create connections, business pages & groups, engage in groups, post articles, & send helpful in-mails. 

X (Twitter) reaches business people. Get your message out with back-links, follow targeted leads to attract ideal followers, post snippets, & DM followers. 

Facebook & Instagram business pages & profiles boost your outreach activities, & Meta has tools for direct messaging (DMs) with friends & followers.

YouTube is the place to house your welcome & story video (embedded on your site), & all your future service insights & How-To videos.

Affiliates & Referrals is a source of future sales. It’s important to ask clients & past colleagues if they know anyone who can benefit from your services.

Seeking affiliates with similar audiences where it benefits both parties is the goal.   

The future is looking good for your Internet business when you consider the benefits of a High-Performance Marketing Websites Australia System:

1. Attract Visitors – Website visitor traffic builds from a combination of organic website content, social media activity, online outreach, & network referrals.

2. Capture More Leads – Leads  are captured in exchange for valuable information in a lead magnet, that is sent from a marketing automation system.

3. Convert Paying Clients – Get people to say yes now, & over time with emails. Applying the right marketing strategy & valuable offer, bolstered in a Follow-up Series.

4. Website for Conversions – Going way beyond visual web design aesthetics to engineer a lead generator & sales conversion system with strategic marketing.

5. Lead Magnet Development – A PDF containing valuable information about the customer problem & solution, e.g. an insightful checklist, myth-busting guide, or report.

6. Landing Page Development – Presenting the customer problem & explaining the solution & system on how to achieve the goal. A/B tested in short & long form to determine what’s best.

7. Follow-up/Nurture Series Emails – A series of seven emails triggered by the lead magnet, that automatically educate, motivate, follow-up, & nurture people to make buying decisions.

8. SEO Optimised content – Web pages are structured to Semantic Standards with primary keyword optimisation in titles, headings, body copy, image alt text & more, to enable organic search results.

9. Cross Channel Messages – SMS notices are sent after the Follow-up Series, to gently remind people about the dream & goal, & how to proceed with a strategy call.

10. Integrated Social Media – New social media business profiles are created on LinkedIn, X/Twitter, Facebook, Instagram, & YouTube to generate website visitor referrals.

With ten genuine benefits , the High-Performance Marketing Websites Australia System should be seriously considered by new entrepreneurs.