Website Marketing Services

SBMarketer’s website marketing services, cover four key areas of website marketing, e.g. high-performance websites, SEO/SEM, email & automation.

As a new entrepreneur, you want to build a successful Internet business that is operating on a solid foundation using professional checklists, systems & tools.

A high-performance website is built on quality tech. using the “Fantastic Four” (WP, Bricks, ACSS, & Frames) system with pro-tools following Semantic Web Standards.

Search engine optimisation & search engine marketing will get you noticed from organic & paid listings in the SERPs, but SEO must go first until profit is available.

Email marketing requires a lead-magnet or newsletter connected to a quality email marketing system with SMTP for email authentication. 

Email automation requires drip series emails triggered from lead-magnet, subscription, or product sale, & sent from a quality marketing system like MBS.

A high-performance website follows Semantic Web Standards, & is built by someone who knows the standards, or is using compliant tools, frameworks, & systems.

SBMarketer’s High-Performance Websites follow Semantic Web Standards & integrate a global marketing system (with lead-magnet) for leads & conversions.

HPWs function well on mobiles and desktops, are scalable and maintainable thanks to Automatic.css, & fast loading for Google’s Core Web Vitals.

Always ensure you’re site is built with quality technology & tools that follow Semantic Standards, like the “Fantastic Four” (WP, Bricks, ACSS, & Frames) system. 

To learn more, read my High-Performance Website Checklist Quiz! 

If you’re starting out, give yourself 3 months to learn the “Fantastic Four” system, Bricks dashboard, & the local (your machine) or dev (server) environment.

During this time practice building wireframe pages, by importing Frames (sections & components), styling pages using Automatic.css, & backing-up your site.  

And there’s a Free Course to help you, Kevin Geary’s Website Page Builder 101 course, to learn professional website design, & you can ask me a question.

The time required for a site like SBMarketer.com is 3 months (excl. automation), or a Starter site is 2 months, subject too receiving the brief, images, copy, & approvals.

WP is market-leading technology with over 40% of all sites globally & 60% of CMS sites (Microsoft). It’s well maintained with major releases every 4-5 months.

It’s customisable with plugins to get the features you require, e.g. organise media, image & script optimisation, SEO & Schema Markup. See WordPress Plugins Guide.

When you combine WordPress with a quality Builder like Bricks, you get a powerful user-friendly interface, that does the heavy lifting for you.

WordPress is highly scalable & maintainable for building web pages, posts & CPTs, as your business grows without costly major overhauls.

WordPress integrates with advanced SEO plugins like Rank Math SEO Pro to improve your chances of ranking in the SERPS. And it manages your digital content online.

Yes most people are capable!

Whether you’re a manager, or entrepreneur, if you can read English & use a computer (MS Office), you can use the “Fantastic Four” (WP, Bricks, ACSS, & Frames).

And each individual system has resource articles, videos, & communities to help.

If your goal is to have an Internet business & you’re unsure on the technology, email me for guidance on the right technology to meet Semantic Web Standards.

When you’re ready book strategy call, or coaching session, for more personalised (1×1) guidance to expedite your journey.

Bricks is a WordPress Theme & Builder to control the design of your website.

It’s a parent & child theme, so you can stay updated on the parent theme, while activating the child theme for customisations.

It’s a powerful visual site builder for WP with a drag-&-drop interface, & a packed options panel to adjust content, styling, & queries.

You get a visual interface & more options than other builders, or the limited native WordPress editor. It makes customising a website possible for regular people.

Bricks facilitates customising web pages & it integrates with ACSS & Frames to do the heavy lifting (HTML, PHP, & CSS) for you.

Not all builders are equal! Bricks outputs clean source code (sections, containers, & components) using Semantic Markup, without overloading code.

Frames is a system of pre-built sections & components for creating & structuring (wireframing) web pages with a WordPress builder.

It speeds up your wireframing & development workflow so you can build websites in less time without having to code any pages or posts.

Connect Bricks Builder to Frames then import the sections & components you want from Frame’s library, e.g. Hero Section Alpha.

Frames provides technical superiority when it comes to efficient HTML5, PHP, CSS, accessibility, & best practices for using these technologies.

It’s focussed on efficiency, code quality, & ease of styling, & it’s powered by Automatic.css for perfect code consistency, responsiveness, & flexibility.

Some Features:

• All elements have a BEM-organised class, for multi-element styling;
• Grids all use CSS Grid instead of less efficient Flexbox layouts;
• The DOM structure follows HTML5 & A11y (Accessibility) best practices;
• Spacing is controlled with gap & utility classes for global adjustments across content, cards, containers, & grids.

Automatic.css (ACSS) is a cascading style sheet utility framework for WP that speeds-up your workflow, making it easier to style a website. 

You reference or adjust colours, shades, & transparencies, using the utility classes & variables from the dashboard inside Bricks.

It enables consistent spacing across a website via utility classes (padding, margin, column, rows) for visual rhythm, based on mathematical scales.

You can easily achieve & maintain perfect consistency with colours, shades, spacing, & typography across an entire website using the framework.

Some Features:

• One source of truth for global element styling with tokens;
• Responsive grids and columns using Flex-Grid;
• Right-click contextual menus to see the classes & variables for a style;
• Add or change style classes or variable directly within Bricks.

SBMarketer’s SEO Services cover five key areas that contribute to improved ranking.

 

1. 1. On-page SEO: Topic sections, primary keyword placement (titles, H1 headings, image alt text, descriptions & copy), internal links with anchor text, & external links with rel= tagging;
   2. Technical SEO: Defining URL hierarchy, optimised site settings, Schema Markup, mobile optimisations, image optimisations, delaying images & scripts, HTTPS & SSL certificate, Robots.txt & XML sitemap;
   3. Off-page SEO: Activating & verifying GBP, & Google Search Console (& GPE), directory listings (Yelp, Yellow Pages), community listings (Chambers & clubs), mention link-building, & broken link-building;
   4. Keyword Research: Identifying high-volume & low competition keywords (tools), identifying search queries & intent, optimising blog posts with primary & extended keywords;
   5. Content Analysis: Identifying the Top-10 ranking content types in the SERPs from key competitors, e.g. short & long form blogs, how to videos, storytelling, case studies, & eBooks with substantial content.