Website Marketing Services

SBMarketer’s website marketing services, cover four key areas of website marketing, e.g. high-performance websites, SEO/SEM, email & automation.

As a new entrepreneur, you want to build a successful Internet business that is operating on a solid foundation using professional checklists, systems & tools.

A high-performance website is built on quality tech. using the “Fantastic Four” (WP, Bricks, ACSS, & Frames) system with pro-tools following Semantic standards.

Search engine optimisation & search engine marketing will get you noticed from organic & paid listings in the SERPs, but SEO is done first until profit is available.

Email marketing requires a lead-magnet or newsletter connected to a quality email marketing system with SMTP authentication. 

Email automation requires drip series emails triggered from lead-magnet, subscription, or product sale, & sent from a global marketing system (MBS).

A high-performance website is built on quality tect & follows Semantic standards, e.g. built by someone who knows the standards, or is using compliant tools, frameworks & systems.

SBM’s HPWs follow Semantic standards, are built on the “Fantastic Four” (WP, Bricks, ACSS & Frames) system, & integrate with a global marketing system (MBS).

HPWs must function well on mobiles first & desktops, be scalable, maintainable & fast loading for Google’s CWVs.

Ensure you build with quality web-tech & tools that follow Semantic standards & permit customisations, versus using popular web systems & builders that restrict performance. 

To learn more, read my High-Performance Website Checklist Quiz! 

If you’re starting out, give yourself 3 months to learn the “Fantastic Four” system, Bricks dashboard, & the local (WPLocal & your PC) or dev (server) environment.

With SBM’s Website Launch Kits you can start at Basecamp 1, 2, or 3 with a WP Blueprint, Wireframe or Starter website.

During this time practice building wireframe pages with SBM’s instructions, by importing Frames (sections & components), styling pages using Automatic.css, & backing-up your site.  

Plus there’s video’s from Kevin Geary on YouTube & coaching packages from Troy Miller to learn website design & the “Fantastic Four” system.

The time required for a site like SBMarketer.com is 3-6 months (with automation), or a Starter site is 2 months approx., subject to the brief, resources & approvals.

WP is market-leading technology with over 40% of all sites globally & 60% of CMS sites (Microsoft). It’s well maintained with major releases every 4-5 months.

It’s customisable with plugins to get the features you require, e.g. organise media, image & script optimisation, SEO & Schema Markup. See WordPress Plugins Guide.

When you combine WordPress with a quality Builder like Bricks, you get a powerful user-friendly interface, that does the heavy lifting for you.

WP is highly scalable & maintainable for building pages, posts & CPTs, as your business grows without costly major overhauls.

WP integrates with SEO plugins like Rank Math SEO & WP Rocket to improve your performance & ranking in the SERPS.

Yes most computer literate people are capable!

Whether you’re a manager, tradie, or entrepreneur, if you can read, you can use the “Fantastic Four” (WP, Bricks, ACSS, & Frames) system.

And each individual system has resource articles, videos, & communities to help you learn in addition to SBM’s resources.

If your goal is to have an Internet business & you’re unsure on the technology, save time & follow this system. 

And you can email me for guidance on the right tech to meet Semantic standards.

When you’re ready book a strategy call, or coaching session, for more personalised (1×1) guidance to expedite your launch.

Bricks is a WordPress Theme & Builder to control the design of your website.

It’s a parent & child theme, so you can stay updated on the parent theme, while activating the child theme for customisations.

It’s a powerful visual site builder for WordPress with drag-&-drop & a packed options panel to adjust content, styling, & queries.

You get a visual interface & more options than other builders, or the limited native WP editor.

Bricks enables customising web pages & it integrates with ACSS & importing Frames to do the heavy lifting (HTML, PHP, & CSS).

Not all builders are equal! Bricks outputs clean source code (sections, components & metatags) using Semantic Markup.

This assists page-loading speed & workflow efficiency without overloading unnecessary code, you get from some builders.

Frames is a system of pre-built sections & components for structuring (wireframing) web pages with a WP builder.

It speeds up your wireframing & development workflow so you can build websites in less time without having to code pages.

Connect Bricks Builder to Frames then import the sections & components you want from Frame’s library, e.g. Hero Section Alpha.

Frames provides technical excellence when it comes to efficient HTML5, PHP, CSS, accessibility, & best practices.

It’s focussed on efficiency, code quality, & ease of styling, & it’s powered by Automatic.css for perfect code consistency & flexibility.

Some Features:

• All elements have a BEM-organised class, for multi-element styling;
• Grids all use CSS Grid instead of less efficient Flexbox layouts;
• The DOM structure follows HTML5 & A11y (Accessibility) best practices;
• Spacing is controlled with gap & utility classes for global adjustments across content, cards, containers, & grids.

Automatic.css (ACSS) is a utility-first framework for WP that speeds-up your workflow, making it easier to style a website. 

You reference or adjust colours, shades, & transparencies, using the utility classes & variables from the dashboard inside Bricks.

It enables consistent spacing across a website via utility classes (padding, margin, column, rows) for visual rhythm, based on scales.

You can achieve & maintain perfect consistency with colours, shades, spacing, & typography across an entire website.

Some Features:

• One source of truth for global element styling with tokens;
• Responsive grids and columns using Flex-Grid;
• Right-click contextual menus to see the classes & variables for a style;
• Add or change style classes or variable directly within Bricks.

SBMarketer’s SEO Services cover five key areas that contribute to improved results.

1. 1. On-page SEO: Content & keyword direction (titles, H1-3 headings, descript. copy, image alt text), sections, internal link anchor text, & external links dofollow tags;
   2. Technical SEO: Optimising WP, Bricks & plugin settings, Schema Markup, mobile & image optimisations, delay images & scripts, HTTPS & SSL cert. Robots.txt & XML sitemap;
   3. Off-page SEO: Activate & verify GBP, & Google Search Console (& GPE), 6 directory listings (Hot Frog, Yelp, Clutch, etc.), comm. listing (Chamber/club), review competitor links, & target broken links;
   4. Keyword Research: Deep-dive identifying high-volume & low comp. keywords (search & tools), identifying strategic keywords & intents, listing primary keywords for pillars, projects & blogs;
   5. Content Analysis: Identifying Top-10 ranking content types in SERPs from 3 key competitors, e.g. short & long form blogs, how to videos, storytelling, case studies, & eBooks.