The goal for Internet entrepreneurs is to build leads with automation using a lead-generation system built around a valuable lead-magnet (LM = checklist, guide or report).
You’ll need a quality website, an email marketing system with automation, a landing page, a confirm page, a delivery email & trailing emails triggered from a web form.
After the LM delivery, a series of follow-up emails is deployed to educate & nurture new leads, as most people need time for consideration before buying from a business.
Learn about website funnels, key stages of the funnel (awareness, consideration & decision) & my bespoke High-Performance Marketing Websites Australia system.
“Automated drip-email campaigns are replacing cold calling & canvassing to find leads.” Troy Miller
While old methods still work, affordable marketing technology is available to attract your ideal leads & do the heavy lifting with good open rates (35%) & conversion rates (2.5%).
With email automation from a website, you get to leverage the power of technology to grow a business on autopilot, e.g. tag & segment leads based on user behaviour for personalised emails & better results.
If you’re interested in becoming an Internet entrepreneur, then it’s important to learn how to build leads with automation using professional website & marketing technology.
I found the perfect website system I called the “Fantastic Four” (WP, Bricks, ACSS & Frames), & joined it to a global marketing system called Mastermind Business System.
Learn the “Fantastic Four” & Why Entrepreneurs Use WordPress Bricks ACSS & Frames.
1. Automation System Engineering
- A person visits a website & notices Lead-Magnet information (Awareness Stage);
- A web button “Get Quiz/Checklist/Guide” starts the process & sends visitor to a Landing Page, that’s built in an email marketing system;
- The LP provides more on the problem & solution, with a form to complete. The form triggers an instant download option, confirmation, & email delivery;
- An email arrives shortly after with a download link, button, or PDF attached. This provides server access to the LM (Consideration Stage), which shows how to avoid the problem or solve it with a solution that includes your branding & signature offer.
- The Form submission triggers a follow-up series of emails that nurtures the visitor into deeper consideration of your solution to the problem. Using a marketing system with automation like Mastermind Business System, Go High Level, or Mailchimp;
- Follow-up series with 7 emails over 7 days, 14 days, or 30 days, depending on the urgency, offers, & average time for conversion. Low-ticket items over 7 days versus High-ticket items over 30 days.
Learn to build leads with automation High Performance Automation Checklist Quiz.
2. Side Hustle Internet Business
You might be working in corporate & feeling stuck in an uncivil workplace. But you’re not trapped forever, there is a way out – it’s called a side hustle Internet business.
This is the vehicle that will enable your transition to entrepreneurship so you can build leads with automation. If you’re motivate for self-improvement & doing what you love, then set a goal & start planning your business!
“It doesn’t matter where you come from. It only matters where you are & where you want to go.” Dean Graziosi
By productising your skills, hobbies, & interests into a side hustle business – you’re planning to exit corporate. Imagine manager to consultant, or tradesman to inspector.
It might take 6-months to build an internet business & feel like you have a footprint, but it’s my mission to help future entrepreneurs, leave their day jobs for Internet businesses.
If this resonates with you, you’re considering consulting or coaching in the future, I can save you a lot of time researching & selecting a professional website & marketing system.
You can leverage technology to build leads with automation & grow faster. By launching with a high-performance marketing website you’re achieving your goal sooner.
3. New Entrepreneur’s Challenges
Making the deciding to become an entrepreneur, is the first step towards working on your own vision & doing what you love. Could you squeeze in 2 hours of self-development daily?
“CHANGE is no simple task, BECOMING THE PERSON who can accomplish the goal is the biggest challenge.” Tony Robbins
It starts with a business vision that’s linked to things that interest you, the skills you gained working, & your hobbies & personal interests. These areas merge to evolve into your new business, where you can build leads with automation.
When you go all in on a new business, all you got to do is start working on your personal & business brand, then choose a business model (consulting or coaching), & follow my website & marketing system.
Lifting your mindset to be positive & resourceful, & bring the energy. You can manifest good things with a “can-do-anything” attitude, & providing more than what’s expected.
Say incantations everyday from Tony & watch the manifestations appear.
“Now I am the voice. I will lead, not follow. I will believe, not doubt. I will create, not destroy. I am a force for good.”
4. Choose Your Pain
All good things take time, planning, discipline, & blessings unless you’re super lucky & you fall into success, but how long can you ride luck & maintain results?
“We must all suffer from one of two pains: the pain of discipline or the pain of regret.” Jim Rohn
If you were to sit down for a coffee meeting with your future self, ten-years from now, who is a successful entrepreneur – how would the conversation go?
Would you be surprised at how well they’re doing, & thank them for the advice on your pathway to future success, & be motivated to start the journey?
Or what if the coffee meeting was with your future-self, ten-years from now, who is stuck in the same job or unemployed looking for work?
Would you be disappointed how they turned out & asking why they settled for a job, instead of getting out while they were young, or would you be fine with it?
Will you see the pain of regret in their eyes or will they be a role model of success? Would you rather deal with the pain of discipline now, or the pain of regret in the future?
Learn about personal branding A Guide To Personal Branding For Entrepreneurs.
5. My Story With Automation
I was working in academia for The Franchise Centre, sending almost 1 million emails per year – while global automation platforms like Sales Force & HubSpot were taking off.
“My interest in marketing automation evolved as the mar-tech industry expanded, from building websites & personally sending emails, into an automated approach.”
I wanted to build leads with automation using an email system called Dotmailer that could segment openers & clickers, but it lacked the workflow capabilities to trigger & send emails.
I noticed other systems could trigger & send email sequences over days or weeks, with personalised emails for people in different stages of a customer lifecycle.
Later working for a Medical Institute, I trained on HubSpot & started building automated email campaigns for pre-med students with a lead-magnet (free course) to warm leads.
Then in Lotteries, I trained on Braze, triggering workflows with cross-channel campaigns using email, SMS, IAMs, & push notices – for new supporters, VIP, & reactivate campaigns.
After experiencing the power of automated campaigns & positive results, it sparked a fire inside me. Now I want to help new entrepreneurs experience positive results.
6. Your Story With Automation
A new global player entered the mar-tech sector in 2024 called Mastermind Business System, founded by Tony Robbins & Dean Graziosi.
This system has made it possible for entrepreneurs to use the power of automation with lead-magnets & email sequences integrated with a website & business system.
“Prior to MBS you needed AU $20K starting point for a subscription to a marketing automation platform like HubSpot or Braze, without a business system.”
You can start automated email marketing, get AI support, & build a business system, membership & courses for US $997/yr. (AU $1600) approx., for 16+ systems all-in-one!
If you work for a boss & hate it, consider a side hustle business using the “Fantastic Four” system (WP, Bricks, ACSS & Frames), & MBS to escape!
Yes it will take some consistent effort to build leads with automation, but then you can enjoy the benefits of working for yourself with an Internet business!
What business vision lights your fire (passions, skills, & experience), & what you can package up for your ideal clients (assessments, services, or systems)?
If you combine my Top-40 Automation tips with the “Fantastic Four” system, & a global marketing system like MBS, you have a roadmap for Internet business success.
7. Your Pathway To Automation
Once you have an idea on the business vision, you can start writing & creating your lead-magnet (LM), which might be a checklist or guide to busting myths & mistakes.
“Think what can I give to my target audience that is valuable to become leads? Something that solves a problem like a way to achieve results?”
If you need help starting, I have a range of web-marketing systems & services to help new entrepreneurs get started with websites, SEO, email (LM) & automation (Sequences).
What working problems or lifestyle problems have you solved?
A lead-magnet is valuable information that is helpful to people with similar problems to what you had a few years ago, before the solution was found.
Writing a LM can be as simple as 2-3 pages of content, e.g. actionable steps to get results, then designed using a freelancer, or InDesign, or Canva Pro.
Tip: Start with Canva Free, then upgrade to Canva Pro for features like transparencies.
The key is to offer valuable information & solve real problems, by providing the pathway to the goal & systems insight on how to achieve it faster.
When the LM is done, build your website, create a landing page with form trigger, & write an email that sends from an email marketing system.
I use MBS for my marketing automation system, as it’s one of the most affordable & intuitive automation systems, designed to assist beginners with templates & prompts.
8. Your Next Steps
It starts with building your personal brand & business vision – that lights your fire!
The goal is to capture your passion, skills, expertise, & value in a way that builds credibility & inspires people. What do you enjoy doing?
“Start by writing down who you are, your story, your 5 whys, your service, & ideal clients in a brainstorming session.”
Your ideal clients come from your leads, who are attracted to your story on your website, & they’re interested in your LM to solve their problem.
Attracting people like you with your unique problem as you have already solved the problem, & now you have a solution that can save them time, research, & money.
Tip: You’re not looking for random web traffic to become leads – find people like you!
People like you will be interested in your solution. They might find you from your articles in search, or from being directed to your site from online forums, groups, or social media.
The more people that visit your website, means the more ideal people will download your lead-magnet, providing a bucket of leads to nurture in email sequences.
Learn about Automation, download my High-Performance Automation Checklist Quiz.
9. Task Breakdown (MBS)
To build leads with automation, first create the lead-magnet (LM) with your signature offer, then write a landing page (LP), & delivery email to inspire people into action.
Your LM can be anything from a 2-3 page document or checklist on selecting the best systems & method to achieve the goal, or a 30-day reboot guide with 30 Qs in a booklet.
When your lead-magnet is done, upload it to a marketing automation system like MBS, & link it to a confirmation page.
There’s some artwork & configuring to do in MBS, but mostly it’s done for you with existing workflows, LP/confirmation page templates, pop-up forms, & email sequences.
Connect the LP to your site with a button link, connect the LM to the confirmation page with a hyperlink, & trigger email delivery with a form submission – it’s that easy!
MBS also provides an AI assistant named GG who is programmed specifically for knowledge industry education, helping you draft all kinds of content if needed.
Learn a global business marketing system (MBS) Mastermind Business System.
10. Cross-channel Marketing
Website marketing systems to build leads with automation can be significantly enhanced with Cross-channel marketing, leveraging email, SMS & push notices (web/app) for a responsive brand experience.
If emails are not being opened, automation technologies can detect this & trigger an SMS that nudges a person closer toward their goal, & links back to a hosted email, increasing visibility & engagement.
If a person visits a landing page & clicks a CTA without completion, or they add to cart & leave without completion, this can trigger a Follow-up Series of emails & SMS messages to remind about the goal & task completion.
Cross-channel marketing is effective for Reactivate Campaigns targeting supporters & customers who are inactive for 1-2 years, using SMS reminders to re-engage.
Email non-openers are often overwhelmed by inbox clutter & juggling multiple email accounts – they’re still interested but swamped.
Ultimately cross-channel marketing ensures you’re not leaving money on the table. People are busy & distracted, & multi-platform reminders help to get noticed & assist people to reconnect with their goals.
How Entrepreneurs Build Leads With Automation
From my experience in website marketing, they get inspired to help others going through the same problems, then create a system to build leads with automation, using lead-magnets & courses.
Entrepreneurs create lead generation systems to capture visitor email addresses in exchange for their valuable information, from ideal prospects (people like you), & gain permission for future marketing.
LMs are the best tactic to build leads with automation, & convert clients with unbelievable signature offers – using email streams that follow-up & nurture warm leads over days, weeks & months.
Free courses or low-ticket courses are another successful tactic to attract ideal leads with valuable information that teaches prospects the methods to achieve their goals faster.
Let me know how automated email marketing has worked for you in the comments below.
