The goal for Internet entrepreneurs is to build leads with automation using a valuable lead-magnet (LM = checklist, guide or report), newsletter, or course.
You’ll need a quality website, LM, email automation system, a landing page, a confirm page, a delivery email & nurturing emails.
After the LM delivery, a series of follow-up emails is deployed to educate & nurture new leads, as most people need consideration before buying.
Learn more about website funnels, key funnel stages (awareness, consideration & decision) & my bespoke High-Performance Marketing Websites Australia system.
“Automated drip-email campaigns can replace cold calling & canvassing for leads.” Troy Miller
While old methods still work, affordable marketing tech is available to attract ideal leads & do the heavy lifting with open rates (35%) & conversion rates (2.5%).
With email automation from a website, you get to leverage the power of technology to grow a business on autopilot, e.g. attract, tag & segment leads based on user behaviour for personalisation & better results.
If you want to be an Internet entrepreneur, then it’s important to learn how to build leads with automation using pro website & marketing technology.
I found the perfect website system I called the “Fantastic Four” (WP, Bricks, ACSS & Frames), & joined it to a global marketing system called Mastermind Business System.
Learn about MBS & Automated Website Marketing For Entrepreneurs.
1. Automation System Engineering
- A person visits a website & notices the Lead-Magnet information (Awareness Stage);
- A web button “Get Quiz/Checklist/Guide” starts the process & sends visitor to a Landing Page (LP), built in a marketing system;
- The LP provides information on the problem & solution, with a sign-up form. The form triggers an instant access, confirmation, & an email;
- An email arrives with a download link or PDF attached. This provides access to the LM (Consideration Stage), which shows how to solve the problem with a solution that includes a branded signature offer;
- The Form triggers a Follow-up Series of emails that nurtures the visitor into deeper consideration of the problem solution, using a marketing system like MBS, GHL, or Braze;
- Follow-up Series with 7 emails over 7-days, or 8 emails over 14-30 days, depending on the urgency & conversion time. Low-ticket items 7 days, High-ticket items 14-30 days.
Get my High Performance Automation Checklist Quiz.
2. Side Hustle Internet Business
You might be working in corporate & feeling stuck in an uncivil workplace or sweating on a job site, but you’re not trapped forever, there is a way out.
Escape with a side hustle Internet business!
This will enable your transition to entrepreneurship & you can build leads with automation to grow faster.
If you’re motivate for self-improvement & have your own vision, then set a goal & start planning your Internet business today.
“It doesn’t matter where you come from. It only matters where you are & where you want to go.” Dean Graziosi
By productising your skills, hobbies, & interests into a side hustle business – you’re planning the exit.
Imagine manager to coach/consultant, or tradesman to QA inspector.
It might take 6-12 months to build an internet business & grow a digital footprint, but it’s worth it.
You’re not alone, it’s my mission to help future entrepreneurs, leave their jobs for Internet businesses.
If this resonates with you & consulting or inspecting is your future, I can save you a lot of time researching pro website & marketing systems.
You can leverage the tech I use to build a website & build leads with automation.
By launching with a high-performance marketing website you’re achieving entrepreneurship sooner.
Learn the “Fantastic Four” & Why Entrepreneurs Use WordPress Bricks ACSS & Frames.
3. New Entrepreneur’s Challenges
Deciding to become an entrepreneur is the first step towards doing what you love for a living.
Could you squeeze in 2 hours of working before work?
“CHANGE is no simple task, BECOMING THE PERSON who can accomplish the goal is the biggest challenge.” Tony Robbins
It starts with a vision that’s linked to things that interest you – your working skills, hobbies & interests.
These areas merge into your new business vision, where you can build leads with automation & a future.
When you start a new business, you create your personal & business brand, then choose a business model (coaching, consulting, or inspecting), & follow my website & marketing automation system.
Each step taken will lift your mindset to be positive & resourceful, & bring the energy.
You can manifest good things with a “can-do-anything” attitude, & providing more than expected.
Say incantations everyday like Tony & watch the manifestations appear.
“Now I am the voice. I will lead, not follow. I will believe, not doubt. I will create, not destroy. I am a force for good.”
Learn more A Guide To Personal Branding For Entrepreneurs.
4. Choose Your Pain
All good things take time, planning, discipline, & blessings unless you’re super lucky falling into success, but how long can you ride luck & results?
“We must all suffer from one of two pains: the pain of discipline or the pain of regret.” Jim Rohn
If you were to sit down for a coffee meeting with your future self, ten-years from now, who is a successful entrepreneur – how would the conversation go?
Would you be surprised at how well they’re doing, & thank them for the advice on your pathway to future success, & be motivated to start the journey?
Or what if the coffee meeting was with your future-self, ten-years from now, who is stuck in the same job or unemployed looking for work?
Would you be disappointed how they turned out & asking why they settled for a bad job, instead of getting out while they were young?
Will you see the pain of regret in their eyes or will they be a role model of success?
Would you rather deal with the pain of discipline now, or the pain of regret in the future?
5. My Story With Automation
I was working in academia in Franchise education, sending almost 1 million emails per year – while platforms like Sales Force & HubSpot were taking off.
“My interest in automation evolved as the mar-tech industry expanded, from building websites & manually sending emails, into automation.”
I wanted to build leads with automation using a system called Dotmailer that could segment openers & clickers, but lacked workflow to trigger emails.
I noticed other systems could trigger & send email sequences over days or weeks, with personalised emails for people in different stages of a lifecycle.
Later working for a Medical Institute, I trained on HubSpot & started building automated email campaigns for pre-med students with a lead-magnet (free course) to warm leads.
Then I trained on Braze working in Lotteries, triggering workflows with cross-channel campaigns using email, SMS, IAMs, & push notices – for new supporters, VIP, & reactivate campaigns.
After experiencing the power of automation & positive results, it sparked a fire inside me. Now I want to help new entrepreneurs experience these results.
6. Your Story With Automation
A new global player entered the mar-tech sector in 2024 called Mastermind Business System, founded by Tony Robbins & Dean Graziosi.
This system makes it possible for entrepreneurs to use the power of automation to grow with lead-magnets & email sequences from their business system.
“Prior to MBS you needed AU $20K for a subscription to an automation platform like HubSpot or Braze, without a business system.”
Now you can start automated marketing for leads, run webinars, & build a membership or course for US $997/yr. for 16+ systems all-in-one!
If you loathe working for a boss, consider building a side hustle business using the “Fantastic Four” system (WP, Bricks, ACSS & Frames), & MBS to escape.
Yes it will take some effort to build a website & leads with automation, but then you can enjoy the benefits of working for yourself in an Internet business!
What business vision lights your fire (passions, skills, & experience), & what you can package up for your ideal clients (audits, services, or systems)?
If you combine my Top-40 Automation Tips with the “Fantastic Four” website system, & MBS marketing system, you have a roadmap for business success.
Get my High Performance Automation Checklist Quiz.
7. Your Path To Automation
Once you have an idea on your business vision, you can start creating your lead-magnet (LM), which might be a checklist, guide or report.
Some people even start with a free course or newsletter, it’s your choice.
“Ask what can I give to my ideal clients that is valuable? Something that solves a problem & achieves results?”
If you need help, I have web-marketing packages to help new entrepreneurs get started with websites, SEO, email marketing (LM) & automation (emails).
Think what work problems or lifestyle problems have you solved?
A lead-magnet is valuable information that helps people with similar problems to what you had a few years ago, before you found the solution.
Writing a LM can be as simple as 2-3 pages of content, e.g. actionable steps to get results, then designed using InDesign, Canva or a freelancer.
Tip: Start with Canva Free, then upgrade to Canva Pro for features like transparencies.
The key is to offer valuable information that solves a problem, providing knowledge on how to go faster.
When the LM is done, build your website & socials, create a landing page & form trigger, & write an email to send from a marketing automation system.
I use MBS for my automation system, as it’s one of the most affordable & intuitive systems, designed to assist beginners with templates & prompts.
8. Your Next Steps
It starts with building your personal brand & business vision – that lights your fire!
The goal is to capture your passion, skills, expertise, & value in a way that builds credibility & inspires people.
“Start by writing down who you are, your story, your 5 whys, your services, & ideal clients.”
Your ideal clients come from your leads, who are attracted to your story on your website, & they’re interested in your LM to solve their problem.
Attracting people like you with your unique problem as you have already solved the problem, & now you have a solution that can save them time & money.
Tip: You’re not looking for random web traffic to become leads – find people just like you!
People like you will be interested in your solution. They will find you from your articles in search, or from online forums, groups, or social media.
The more people you can get to visit your website, means the more people will download your LM, providing a bucket of leads to nurture in auto emails.
Get my High-Performance Automation Checklist Quiz.
9. Task Breakdown (MBS)
To build leads with automation, first create the lead-magnet (LM) with your signature offer, then write a landing page (LP), & delivery email to inspire people.
Your LM can be anything from a 2-3 page doc or checklist on selecting the best systems & method to achieve the goal, or a 30-day reboot guide with Qs.
When your lead-magnet is done, upload it to a marketing automation system like MBS, & link it to a confirmation page.
There’s some graphics & configuring to do in MBS, but mostly it’s done for you with existing workflows, LP/confirmation page temps, pop-up forms, & email sequences.
Connect the LP to your site with a button link, connect the LM to the confirmation page with a hyperlink, & trigger email delivery with a form submission.
MBS also provides an AI assistant named GG who is programmed specifically for knowledge industry education, helping you draft content if needed.
Learn more (MBS) Mastermind Business System.
10. Cross-channel Marketing
Website marketing systems to build leads with automation can be significantly enhanced with Cross-channel marketing, leveraging email, SMS & push notices (web/app) for a 360-deg brand experience.
If emails are not being opened, email technologies can detect this & trigger an SMS that nudges people towards their goal, by linking back to a hosted email, increasing visibility & engagement.
If a person visits a LP & clicks a CTA without completion, or they add to cart & leave without completion, this can trigger a Follow-up Series of emails & SMS messages to remind about the goal & task completion.
Cross-channel marketing is effective for Reactivate Campaigns targeting supporters & customers who are inactive for 1-2 years, using SMS reminders.
Email non-openers are often overwhelmed by inbox clutter & juggling multiple email accounts – they’re still interested but swamped.
Ultimately cross-channel marketing ensures you’re not leaving money on the table.
People are busy & distracted, & multi-platform reminders help to get noticed & assist people to reconnect with their goals.
How Entrepreneurs Build Leads With Automation
Entrepreneurs get inspired to help others solve problems & turn these into business ideas.
Often starting offline & working in traditional fields, then moving online for growth.
Ask how do I create a system to build leads with automation, using a LM, newsletter, or course?
Entrepreneurs create lead-gen systems to capture visitor email addresses, in exchange for their valuable information, from their ideal prospects.
During the opt-in process they gain permission for future email marketing.
LMs are one of the best tactics to build leads with automation, & convert clients with signature offers – using automated emails that follow-up & nurture leads over days, weeks & months.
Free courses or low-ticket courses are another successful tactic used by entrepreneurs to attract ideal leads.
Let me know what automated email marketing works for you in the comments.
