Automated Website Marketing
Automated website marketing involves deploying a newsletter or lead-magnet, with a sign-up that triggers a series of emails sent to the recipient to deliver the information.
“The advantage of email automation is its ability to nurture people & build relationships from providing valuable information over time.”
Automated website marketing has been around since the 2000’s, traditionally it was only available to those with big marketing budgets in tech-focused corporations.
Marketo, HubSpot & Braze were some of the leaders in automation globally, but they were only accessible if your budget was in the (2x) tens of thousands of dollars.
In recent years new players entered the market like MBS, GHL, & Active Campaign providing access with thousand-dollar budgets, perfect for entrepreneurs.
Mastermind Business System
One of the new players MBS, is making automated website marketing possible with a USD $995/yr subscription & access to their Business Hub (MBH).
MBH is engineered with sixteen business & marketing systems connected to an intuitive dashboard, AI assistant (GG), & an automation system which empowers scaling.
As an entrepreneur, having the capability to use automated funnels with landing pages & lead-magnets to trigger email workflows is powerful!
Plus, you can build websites & upload videos, send email marketing, build courses & memberships (gate content), schedule calls, & manage contacts, reviews & social media.
You also get “How To” learning tutorials, an AI assistant to ask questions, & guiding templates which help you through the beginner’s maze much faster than if alone.
Learning automated website marketing over the years has been exciting & rewarding especially when I unlocked the potential for growth & witnessed tangible results.
It’s never too late to learn, get my High-Performance Automation Checklist Quiz.
Why I Use MBH
Back in my corporate days, I trained on HubSpot & Braze, & I configured these platforms to send automated emails to boost leads (free course) & sales (offers).
So naturally I wanted these capabilities for my business. However, with $20K+ plus starting price (full features) for either platform, they were off the table.
For a beginner, these platforms had moderate learning curves as their knowledge bases were large, with advanced methods (email to MMS) that were not practical in AU.
When Tony Robbins & Dean Graziosi announced they had built MBH to consolidate all third-party systems they used to run a knowledge business, I was keen to learn more.
I attending multiple Tony & Dean’s business events over the years & witnessed their high-quality education, workshops, & systems. So I thought their platform would be impressive.
“After using MBH, I’m totally impressed with the number of systems integrated, & ease of learning from an intuitive dashboard, built-in notices & short tutorials.”
One of the main reasons I use MBH is to enable automated workflows & email funnels – as these are critical for my business & you get templates to expedite execution.
If you’re a new entrepreneur looking to leverage automated website marketing for email sequences, get MBH or HubSpot free trials, & see for yourself how they compare.
Reflecting on HubSpot, Braze, & MBH, either system can build leads with lead-magnets, & create sales funnels, but the latter will cost less & accelerate you from its beginner focus.
How I Use MBH
When I subscribed to MBS, I got access to MBH, & a ticket to a live 3-day business event.
It came with an AI assistant named GG, who’s programmed to specialise in the knowledge industry, guide on MBS/MBH & entrepreneurship.
I began on the tutorials & asked GG questions about the next steps & configuring instructions to move forward with my funnels. This assistance expedited my progress.
I answered a survey & completed the 7-Step Jump Start course to get off the starting line, which is a good place to begin the journey to become familiar with the system and tools.
“I started with the goals of creating a lead-magnet & email funnel, and I ended up building four funnels to segment leads for my different business services.”
I created four lead-magnets to teach entrepreneurs about the key areas of website marketing, e.g. high-performance websites, SEO/SEM, email marketing, & automation.
When a visitor arrives on sbmarketer.com, they’re directed to learn the four topics & to get a Checklist Quiz from CTA buttons, which link to my email funnel landing pages.
When you select a Checklist Quiz, you’re sent to a landing page with more information & a web form that triggers the confirmation page & delivery email on form submission.
See it working for yourself here, get my High-Performance Automation Checklist Quiz.
How You Use MBS & MBH
With the subscription you will get access to MBH, your all-in-one business hub & marketing automation platform – where you can choose your starting point.
“When you subscribe, it will become your place for motivation & learning, with access to live teachings & 150+ courses.”
Imagine getting the keys to a brand new tech-stack that can do just about anything, from building intelligent sales funnels to creating a membership website & group.
Engaging with communities of entrepreneurs will also help you better understand the challenges & rewards of entrepreneurship, & can help you make faster progress.
Creating a mastermind group with other like-minded entrepreneurs can be great for brainstorming and idea generation that leads to refining your approach.
You might create a course, or a workshop, or a mastermind membership using the system & AI. GG will help to define your niche, or provide teaching points.
Or start a weekly webinar that supports people or teaches how to get better at your specialty, e.g. automated website marketing, & record it for re-marketing.
MBH also opens the possibility for cross-channel marketing, e.g. web to email, email to SMS, & email to chat, which should be on your radar for better results.
How MBH Funnels Work?
Each lead-magnet has its own email funnel with two landing pages (short & long for A/B testing), a web form triggering the delivery email, & a confirmation page.
My lead-magnet PDF files are housed on MBH, & each funnel has its own sub-domain connected (hpw., hpss., hpe., & hpa.sbmarketer.com) for branding.
“The system provides a dynamic link that directs all domain traffic through my A/B tests loading the landing pages. Over time the best converting page is selected.”
The system integrates with my email sub-domain (smtp.sbmarketer.com) & Mailgun service (SMTP), so my funnel emails are sent from a verified sender address.
All the visitors who opted-in to a lead-magnet are tagged in the contact management system for future segmenting, & I am sent an internal notice on the new lead.
The leads then become a managed contact in the system, that I can overview and nurture with emails sequences and other special promotions to build a relationship.
How I Use MBS & MBH
MBS is the educational arm & learning academy provided by Mastermind.com LLC to help entrepreneurs learn from 150+ courses, 70+ years exp., & 320+ live trainings.
“Anytime I want to learn a new topic, like mindset training or better decision making, I look for a course from one of my favourites, e.g. Trent Sheldon or Dean Graziosi.”
Watching course videos is also a great way to visualise how your future videos might be structured when you begin to create video content for membership websites & courses.
My next goal is to create a short course, “Introduction to website marketing” to help entrepreneurs build knowledge in the key areas & to have a digital product.
I have started planning this course & I’m refining the outline with help from GG. To get this finished, I am going to focus on the outcome, & the joy of passive income!
MBH Features
Below are 18 key features provided in MBH which represent great value for money.
- Build Courses & Memberships: Create online courses & memberships to educate people & recur revenue;
- Collect Payments: Integrate payment gateways like Stripe & Paypal;
- Launch A Community: Build & nurture a community with webinars, email, & chat;
- Manage Social Media: Schedule, post & analyse your social content reach;
- Calendar Appointments: Set up, schedule, & manage appointments;
- Email Marketing: Design & send email campaigns to engage with your audience;
- Marketing Funnels: Build & optimise sales funnels to guide prospects journey;
- Customer Reviews: Collect & showcase testimonials to build credibility & trust;
- Host Website & Blog: Create a member website & blog to establish your community;
- Automated Workflows: Create nurturing drip series workflows, & streamline tasks;
- Manage Contacts: Organise a database of your leads, customers & partners;
- Send Surveys & Build Forms: Survey leads, subscribers & customers;
- Manage Affiliates: Track & manage affiliate relationships with click, conversion & commission tracking, flexible rates, & auto payments;
- Manage Customer Service: Use customer support tools to handle inquiries & issues;
- Manage Sales Calls: Schedule & track sales calls to maintain a strong base;
- Manage Sales Pipelines: Visualise leads & sales in dashboards, & optimise your sales process to close more deals;
- Manage Videos: House videos for web assets & courses, & share gated videos;
- Integrations: Add Zappier to transfer data between ext. web forms & MBH.
Automated website marketing with email funnels, & cross-channel messaging is the future of Internet marketing.
There has never been a better time to get into automated website marketing, especially with the assistance available from MBH & AI.
Whether you’re creating a sales funnel with a lead-magnet using automation (how I started), or a support group & mastermind, or short course – the options are almost endless.
It makes sense to choose MBS/MBH as it over delivers on what I expected, & it’s packed with features designed for Internet business, knowledge-based products, & online sales.
Let me know in the comments, how your journey is going?
