The first goal for Internet entrepreneurs is to create an automated lead generation system using a valuable lead-magnet (checklist, guide or report), or newsletter.
A Welcome Series of emails can then be deployed to nurture new leads after they sign-up (or opt-in) as most people need time for consideration before buying from a business.
You’ll need a WordPress website, an email marketing system with automation capabilities for triggering workflows from a web form attached to a landing, & a confirmation page.
“Automated drip (email) campaigns are replacing cold calling, & walking around the business district to find leads.”
While old methods still work, affordable marketing technology is available to attract your ideal leads & do the heavy lifting with good open rates (35%) & conversions (2.5%).
With email automation, you can also survey or segment and tag leads, or tag user behaviour facilitating a more personalised email stream and better results.
If you’re looking to be empowered in an Internet business by optimising marketing technology, then you’re in the right place.
I found the perfect system I called the “Fantastic Four” (WP, Bricks, ACSS & Frames), & joined it to a global marketing system called Mastermind Business System.
1. New Entrepreneur’s Challenges
You might be stuck in an uncivil workplace & staying to pay the bills, but inside you’re unfulfilled & frustrated from the gaslighting co-workers & thinking how to escape?
Well have you considering becoming an Internet entrepreneur & doing what lights your fire? If YES, you might have a way out!
If you can productise your skills & services into a side hustle business, you’re starting the journey & preparing to exit corporate. You can squeeze in 2 hours of work daily.
“CHANGE Is No Simple Task – becoming the person who can accomplish the goal, like Tony says, is the biggest challenge.”
It starts with a business vision that’s linked to things that inspire you, the skills you gained working, & your personal interests.
When you decide to go all in on a new business, you can start with your personal/business brand, then choose a business model, website, & marketing system.
Mindset is a big aspect, if you can lift your mindset to be positive & resourceful, & bring the energy, you will learn to manifest good things with a “can-do-anything” attitude.
Try using incantations everyday & watch the positive manifestations appear.
2. Choose Your Pain – Discipline Or Regret
All good things take time, planning, discipline, & blessings unless you’re super lucky and you fall into success, but how long can you ride luck & expect to maintain results?
“We must all suffer from one of two pains: the pain of discipline or the pain of regret – Jim Rohn.”
If you were to sit down for a coffee meeting with your future-self, ten-years from now, who is a successful entrepreneur – how would the conversation go?
Would you be surprised at how well they’re doing, & thank them for the advice on your pathway to future success, & be motivated to start the journey?
Or what if the coffee meeting was with your future-self, ten-years from now, who is stuck in the same job or unemployed looking for work?
Would you be disappointed how they turned out & asking why they settled for a job, instead of getting out while they were young, or would you be fine with it?
Will you see the pain of regret in their eyes or will they be a role model of success? Would you rather deal with the pain of discipline now, or the pain of regret in the future?
If you’re like me, choose discipline to be an Internet entrepreneur & enjoy the journey.
3. My Story With Automation
I was working in academia for The Franchise Centre, sending almost 1 million emails per year – while global automation platforms like Sales Force & HubSpot were taking off.
“My interest in marketing automation evolved as the mar-tech industry expanded, from building websites & personally sending emails, into an automated approach.”
I wanted to automate with an email system called Dotmailer that could segment openers & clickers, but it lacked the workflow capabilities to trigger & send emails to them.
I noticed other systems could trigger & send email sequences over days or weeks, with personalised emails for people in different stages of a customer lifecycle, & I wanted this.
Later working for a Medical Institute, I trained on HubSpot & started building automated email campaigns for pre-med students with a lead-magnet (free course) to warm leads.
Then in Lotteries, I trained on Braze which enabled workflows with cross-channel campaigns using email, SMS, IAMs, & push notices – for new supporters, App, VIP, & reactivate campaigns.
After I experienced the power of automated campaigns & the positive results, it sparked a fire inside me. Now I want to help entrepreneurs experience this fire.
4. Your Story With Automation
A new global player entered the mar-tech sector last year called Mastermind Business System, by Tony Robbins & Dean Graziosi, making access affordable.
It’s now possible for new entrepreneurs to experience the power of automation with lead-magnets, workflows & email sequences integrated to a website & business system.
“Prior to MBS you needed AU $20K starting point for a subscription to a marketing automation platform like HubSpot or Braze, without a business system.”
Start winning with automated marketing, AI learning, a business system, & membership platform for US $997/yr. (AU $1600) approx., you get so many systems all-in-one – It’s unbelievable!
If you work for a boss, you can side hustle to become an entrepreneur! Just work hard while you’re young, then enjoy being an entrepreneur from anywhere in the world!
Start thinking about a business vision that lights your fire, & the systems needed.
If you combine my Top-40 Automation Tips, with the “Fantastic Four” tech-stack (WP, Bricks, ACSS & Frames), & a marketing system like MBS, you have a roadmap for Internet success.
5. Your Pathway To Automation
Once you have an idea on the business vision, you can start writing & creating your lead-magnet (LM), which might be a checklist or a guide to busting myths/preventing mistakes.
“Think what can I give to my ideal people to become leads? Something valuable in your service area, or a guide to achieving results?”
If you need assistance, SBMarketer is here with a range of services designed to help new entrepreneurs get started with websites, SEO, email marketing (LM) & automation (sequences).
A lead-magnet can be information that is helpful to people with similar problems to what you had a few years age, before you found the solution.
Writing the LM can be as simple as 1-2 pages of content, e.g. actionable steps to get results, then make it look professional using a freelancer, or InDesign, or Canva Pro.
Tip: Start with Canva Free, then upgrade to Canva Pro for features, like transparencies.
The key to remember is you must offer valuable information & solve real problems, so make sure you provide insight & value.
One big benefit is you get permission to email recipients about products & services, enabling automated email streams, & complying to international SPAM laws.
When the LM is done, you’ll need a website joined to an automated marketing system to create a landing page that workflows into an email delivery system.
I use MBS, as it’s one of the most intuitive automated marketing systems, with a comprehensive business system designed to assist beginners.
6. Your Next Steps
It starts with building your personal brand & business vision – that lights your fire!
The goal is to capture your passion, skills, expertise, & value in a unique way that builds credibility & inspires people. What do you enjoy doing?
“Start by writing down who you are, your story, your whys, your service, & ideal clients – in a brainstorming session?”
Your ideal clients come from your leads, who are attracted to your story on your website, & they’re interested in your LM to solve their problem.
Attracting people like you with your unique problem – as you have already solved the problem, & now you have a solution that can save them time, research, & money.
Tip: You’re not looking for random web traffic to become leads – find people just like you!
People like you will be interested in your solution. They might find you from your articles in search, or from being directed to your site from online forums, groups, or social media.
The more ideal people that visit your website, means the more idea people will download your lead-magnet, providing a bucket of leads to nurture in email sequences.
Once you have the lead-magnet, you then write the landing page (LP), delivery email, & series emails for consideration & conversion phases of the customer journey.
When your lead-magnet is done, you upload it to MBS, & link it to your confirmation page.
There’s artwork & configuring to do in MBS, but a lot of the hard work is done for you with existing workflows, landing/confirmation pages, pop-ups, & email sequences.
You connect the LP to your site with a button link, connect the LM to the confirmation page with a hyperlink, & trigger email delivery with a form submission.
MBS also comes with an AI assistant named GG who is programmed specifically for the knowledge industry education, helping you draft all kinds of content.
Take another step here & learn about personal branding A Guide To Personal Branding For Entrepreneurs.
I’m a big supporter of email automation with lead-magnets, as it’s the best tactic I know for high-performance lead generation (AKA attracting ideal leads).
This is mainly due to the system’s ability capture email addresses from your ideal people, & gain their permission for future marketing (email) streams.
There is no better tactic for new entrepreneurs, to nurture warm leads into new customers through automated email sequences over the coming days, weeks & months.
See for yourself & download my High-Performance Automation Checklist Quiz.
Let me know how automated email marketing has worked for you in the comments below.
