The SBM website sales funnel is the pathway a new visitor takes becoming a customer. 

At the top of the funnel, problem solving content attracts targeted leads to start the automated website marketing system.

As visitors engage with web content they become aware of the potential solutions & benefits.

Inspired by web content & landing pages, visitors give their email address for a lead-magnet guide.

Awareness begins for achieving the goal from the LM, which explains the system & outcome.

A signature offer in the LM,  delivery email, or email series, gives value with bonuses & urgency.

Visitors motivated from a CTA book a call to discuss the system, their situation & goals.

Some visitors want immediate results from the system, & they move forward purchasing.

Others need nurturing in a series of automated emails triggered from the LM.

Motivation arrives in an email series over 7, 14, or 30-days inspiring visitors to go for the goal.

A sweetened offer during the email series increases buying with more value & bonuses.

The email series breaks down the problem, solution & pathway to their goal.

Some visitors are busy. Send SMS reminders to highlight their dreams & the solution.

By sending in a new channel, more leads will be reminded to achieve their goal.

Sales funnels can vary in shape & size across businesses, e.g. Salesforce funnel has 6 stages. 

Learn about SBM’s high-performance email marketing.

Below is the key stages of the customer journey on a high-performance marketing websites system.

Learn about SBM’s high-performance email automation.

1. Awareness Stage – At the top of the funnel, problem-solving content attracts & reaches web visitors starting their journey. 

TOFU blog articles create visibility in search. Traffic acquisition begins, people discover solutions, & show active interest. 

2. Consideration Stage – People engage with MOFU web content like lead-magnets sparking interest in the solution to solve the problem.

The challenges & pain points are highlighted, & why this path is the best solution for their goal.

3. Decision Stage – A valuable signature offer guides people to a buying decision & begins the relationship. A time-limit encourages action.

Not everyone can buy immediately. Some get interrupted or need permission. Make it easy to return to buy with reminders.

4. Automated Follow-up – A workflow triggers a series of follow-up emails after LM delivery. The goal is to motivate the dream & nurture action.

Follow-up is the key to conversion as buying decisions vary for people. Implement reminders over 7-14 days to keep people engaged.

5. Signature Offer – During follow-up sweeten the signature offer with more bonuses & CTAs, e.g. “Free Strategy Call” & “Use Coupon.”

To optimise user experience & follow-up methods, require mobile numbers for signups & scheduling.

6. Cross Channel SMS – Casual SMS messaging keeps people engaged, “Remember The Dream,” “Free Strategy Call,” & “Last Days To Save.”

Link SMS to a series of emails, articles, or videos, to enable self-paced learning.

The customer journey is the start of the customer experience lifecycle, that builds retention & loyalty.

Learn why email is the best digital strategy for entrepreneurs. 

A High-Performance Marketing Websites Australia System starts on the “Fantastic Four” (WP, Bricks, ACSS & Frames) technology.

If you’re thinking, “What is a high-performance website, & why do I need one?” Learn more about SBMarketer’s high-performance websites.

It’s a website built to Semantic standards using pro-tools, that output optimised code for fast loading pages to achieve Google’s CWVs.

It includes a marketing strategy using a sales funnel, a lead-magnet (LM), a signature offer & automated email follow-up system.

The goal of the system is to accelerate sales conversions with information & high-value offers delivered automatically.

Five Key Components Of A HPMW System

SBMarketer’s five key components for high-performance marketing websites.

1. Proven Marketing Strategy – Deploying the right strategy for Internet businesses with a sales funnel, LM, & follow-up system. Attracting visitors with content & converting with a signature offer.

2. Quality Website Technology – Building a quality site using the “Fantastic Four” system (WP, Bricks, ACSS & Frames). Following Semantic Standards & using SEO & indexing for search traffic.

3. Global Marketing System – Using proven tech (MBS) for email marketing & A/B testing. Starting with a landing page & LM to collect visitor emails, triggering delivery & follow-ups.

4. SMTP Email Authentication – Deploying Postmark’s authentication so transactional & marketing emails are trusted by ISPs, using domain authentication & separate transactional sending to raise delivery rates.

5. Cross Channel SMS – Ensuring mobiles are collected during the sign-up or scheduling process to enable SMS messages. People have multiple email accounts & busy inboxes, but they still need reminders about goals.

 …

How Do I Get Started With A High-Performance Marketing Websites System?

Get SBM’s High-Performance Website Checklist Quiz to start & access exclusive launch kit offers. 

Save the pain of researching web-tech  & automated sales funnels. I have sifted out the costly options (Salesforce, HubSpot, & Braze).

Save time scoping your own web-marketing funnel. Use the proven “Fantastic Four” system in my website launch kits & partner with us for MBS.

Manageable growth through scaling is the goal as your business grows with SBMarketer’s HPMW.

Learn more about the four best website technologies lifting entrepreneurs.

Expedite your success with my web-marketing experience in corporate & NFP roles. 

Contact Troy Miller for a free strategy call to discuss your situation & goals.

As a new entrepreneur you will have to get traction without spending on advertising. A good starting point is serving your warm networks. 

Build a personal brand & social profiles for your niche to test content & your signature offer. Lean more about building a personal brand.

A signature offer with high perceived value is the key aspect of the model based on core services.

Define your ideal client & your niche audience. Think small dot, 1″ wide & 1 mile deep. 

Write a sales proposal to structure & price your signature offer to your ideal client.

Build social profiles early to test content ideas, & practice outreach, e.g. posts, comments & DMs.

Think about building a High-Performance Website from SBM’s Launch Kits (WP Blueprint, Wireframe or Starter) on your PC.

Start with a 1-3 p site built on quality web-tech with On-page SEO for content & keyword optimisation, & Technical SEO for performance.

Get SBM’s High-Performance Website Checklist Quiz below to start & get exclusive offers. 

When your website & socials are done, your first sale is most likely to come from your warm networks of family, friends & associates.

Say, “If you know anyone looking for this service, tell them about my signature offer.” 

Find a starter project in your warm networks, do good work & exceed expectations.

Ensure your signature offer is competitive, with flexible add-ons & payment options. 

Do outreach in social media, send DMs & emails to drive traffic to your website. 

Visitors will exchange emails for a lead-magnet, but you got to get them to stop & notice it.

Create social profiles to boost referrals to your website, as these visitors become next sales.

Engage people on LinkedIn. Create connections & business pages, comment in groups, post & DM. 

Follow people on X (Twitter). Post with backlinks & follow targeted leads to attract ideal followers. 

Boost your outreach on Facebook & Instagram business pages & groups. DM friends & followers.

Tell them your epiphany story & meet people where they are. Dean Graziosi will show you how. 

Ask past associates & colleagues if they know anyone who can benefit from your new service.

Seek “Claytons” referrals from people who know your first clients. Explain how you helped them. 

The chances of success for a new Internet business is much greater with a website coach & High-Performance Marketing Websites system.

Lead generation is the lifeblood of any thriving business, & like Tony Robbins says “if you’re not growing, your dying”. 

Take a look at these benefits:

1. Attract Visitors – Grow website traffic from a combination of TOFU articles, topic clusters, & SEO structure.

2. Capture Leads – Emails are exchanged for a valuable lead-magnet that solves a problem & sends from a marketing system (MBS).

3. Convert Paying Clients – People say yes to signature offers in nurturing emails. Applying the right marketing strategy, offers & bonuses.

4. Business Growth – Going beyond visual website design to build a business growth engine with content pillars & strategic marketing.

5. Lead-Magnet Direction – A PDF is created of valuable information about the problem & solution, e.g. a checklist, scorecard or guide.

6. Landing Page Assistance – Presenting the problem & solution on how to achieve the goal. Plus A/B tested pages show what works best.

7. Automated Follow-up – An automated series of 7-8 emails triggered by the LM, educate, motivate, & nurture people to buy.

8. SEO Optimised content – Structuring URLs & pages to Semantic Standards with primary keywords & internal linking for organic results.

9. Cross Channel Guidance – SMS notices sent after the Follow-up emails, to gently remind people about the dream & goal, & next steps.

10. Integrated Social Media – Social media referrals come from your profiles on LinkedIn, X/Twitter, Facebook, Instagram, & YouTube.

With these ten benefits, the High-Performance Marketing Websites System is a catalyst for entrepreneurs wanting business growth.

Learn more about high-performance marketing websites & automation.