Your success starts from using quality web-tech.

The “Fantastic Four” system (WP, Bricks, ACSS & Frames) achieves this critical benchmark.

It then requires strategic content & structure that shows your service hierarchy & commercial intent.

Plus topic clusters in services & articles, with links between these, & external links to/from authority sources (Gov,  Industry & Media).

Linking is a key area new sites wrongly neglect.

SEO is another critical aspect broken down into On-page SEO (content & keyword structuring). 

Then Technical SEO (fine-tuning systems & processes) & Off-page SEO (business profiles).

Primary focus keywords are important, & using anchor text on internal links with primary, secondary & branded keywords assist SEO.

On-page SEO structure for page titles, descriptions, sections, H1-2 headings, & img alt text, is mandatory for the SERPs.

Pillar pages are added for a complete overview on a topic & gateway. They cover main service areas with links to services, articles, & resources.

Pillars help search engines & people recognise your expertise faster, & assist popular long search queries, e.g. Show services near me. 

Linking Pillars to content matters, e.g. link sections to services for commercial intent.

Then link blog articles for topic understanding & authority sources for trust signals.

URL structures & primary keywords must be unique across pages to stop duplicate classifications that block indexing.

 A focus on natural language utilisation is needed.

Checking page-loading speed, website performance (mobiles & desktops), & technical code excellence (HTML, PHP & CSS) is required.

Monitoring Google’s CWVs is a must (Loading = LCP <2.5s, Reaction = INP <200ms, & Stability = CLS <0.1) & making adjustments if needed.

Checking how a website is performing on Google PageSpeed Insights is mandatory.

Visitor tracking with Google Tag Manager (GTM) tag placement, then Google Analytics (G4A) code & other social trackers is recommended.

Quality managed hosting is preferred (Rocket), with web-page caching, & image/script optimisation enabled. 

See SBM’s SEO packages to learn more.

The SBM website sales funnel is the pathway a new visitor takes in becoming a customer. 

At the top of the funnel, problem solving content attracts leads to start the automated website marketing system.

As visitors engage with web content they become aware of potential solutions to their problem.

Inspired by web content & landing pages, visitors give their email address for a lead-magnet (LM).

Awareness begins for achieving the goal from the LM, which explains the system & outcome.

A Signature Offer in the LM,  delivery email, or follow-up provides value with bonuses & urgency.

Visitors motivated from a CTA book a call to discuss the system, their situation & goals.

Some visitors want immediate results from the system, & they move forward purchasing.

Others need nurturing in a series of automated emails triggered from the LM.

Motivation arrives in an email series over 7, 14, or 30-days inspiring visitors to go for the goal.

A sweetened Signature Offer during the email series increases buying with more value.

The email series breaks down the problem, solution & pathway to their goal.

Some visitors are busy. Send SMS reminders to highlight their dream/goal & the solution.

By sending in a new channel, more leads will be reminded to achieve their goal.

Sales funnels can vary in shape & size across businesses, e.g. Salesforce funnel has 6 stages. 

Learn about SBM’s high-performance email marketing.

Below are the 3 key stages of the Customer Journey on a HPMW system.

Learn about SBM’s high-performance email automation.

1. Awareness Stage – At the top of the funnel, problem-solving content attracts & reaches web visitors starting their journey. 

TOFU articles create visibility in search. Traffic acquisition begins, & people discover solutions. 

Visitors are led to a valuable lead-magnet (LM) that solves their main problem. 

The LM encourages the dream/goal & motivates people to take action.

2. Consideration Stage – People engage with MOFU content & download a LM sparking interest in the solution to solve their problem.

Lead generation with a LM is deployed to build a pipline of prospects for nurturing. 

Their challenges & pain points are highlighted, & why this path is the best solution for their goal.

Your achievements, project examples, & social proof all contribute to their decision making. 

But they still need an incentive to get them over the conversion line.

3. Decision Stage – A valuable Signature Offer guides people to a buying decision & begins the relationship.

Not everyone can buy immediately. Some get interrupted or need permission. Make it easy to return to buy with reminders. 

A workflow triggers a series of emails after LM delivery. The goal is to motivate people & nurture action with Signature Offers.

This is the key to conversion as buying decisions vary for people. 

Some need time to understand the solution & incentives to go forward.

It helps to implement reminders over 7-14 days to keep people engaged.

Use a sweetened Signature Offer during follow-up with more bonuses & CTAs, e.g. “Free Strategy Call” & “Coupon Savers.”

Then optimise user experience & follow-up, by requiring mobiles for signups & scheduling.

Casual SMS messages keep people engaged, “Remember The Dream,” “Free Strategy Call,” & “Last Days To Save.”

And link SMS to a series of emails, articles, or videos, to enable self-paced learning.

The customer journey starts a customer experience lifecycle, for retention & loyalty.

This is your opportunity to create positive service experiences & value for life.

Learn why email is the best digital strategy for entrepreneurs. 

A High-Performance Marketing Websites System starts on the “Fantastic Four” (WP, Bricks, ACSS & Frames) technology.

If you’re thinking, “What is a high-performance website, & why do I need one?” 

It’s a website built to Semantic standards using pro-tools, that output optimised code for fast loading pages to achieve Google’s CWVs.

It includes a marketing strategy using a sales funnel, a lead-magnet (LM), a signature offer & automated follow-up system.

The goal of the system is to accelerate sales conversions with information & high-value offers delivered by email.

My services SBM’s High-Performance Marketing Websites.

The Five Key Components

SBMarketer’s five key components for high-performance marketing websites.

1. Proven Marketing Strategy – Deploying the right strategy for Internet businesses with a sales funnel, LM, & follow-up system. Attracting visitors with content & converting with a signature offer.

2. Quality Web-Tech – Building a website using the “Fantastic Four” system (WP, Bricks, ACSS & Frames). Adding strategic content, applying SEO & managing indexing for search results.

3. Global Marketing System – Using proven tech (MBS) for email marketing & A/B testing. Starting with a landing page & LM to collect visitor emails, triggering automated delivery & follow-ups.

4. SMTP Email Authentication – Deploying Postmark’s authentication so transactional & marketing emails are trusted by ISPs, using domain authentication & separated sends.

5. Cross Channel SMS – Ensuring mobiles are collected during the sign-up or scheduling process to enable SMS messages. People have multiple email accounts & busy inboxes, so they need reminders about dreams/goals.

 …

How Do I Get Started With A High-Performance Marketing Websites System?

Get SBMs High-Performance Website Checklist to start learning with my exclusive offers. 

Save the pain of researching web-tech  & automated sales funnels. I have sifted out the costly options (Salesforce, HubSpot, & Braze).

Save time scoping your own website & sales funnel. Use the proven “Fantastic Four” system in my WLKs & partner with us for MBS.

Manageable growth through scaling is the goal as your business grows with SBMarketer’s HPMW.

Learn about my process selecting the best website technologies for entrepreneurs.

Want to expedite your success? Lean on my web-marketing experience in corporate & NFP roles. 

Contact Troy Miller for a free strategy call to discuss your situation & goals.

As a new entrepreneur you have to get traction without spending on advertising. A good starting point is serving your warm networks.

Building a personal brand for your niche to test content & your Signature Offer is the key. Learn the Ten Steps To Building A Personal Brand.

A Signature Offer with high perceived value is the key piece of the model.

Define your ideal client & your niche audience. Think small dot, 1″ wide & 1 mile deep. 

Write a sales proposal to structure & price your Signature Offer with a focus on unbelievable value.

Start building social profiles early to test offers & content, & practice outreach, e.g. posts & DMs.

Consider building a High-Performance Website from SBM’s Website Launch Kits (WP Blueprint, Wireframe or Starter) on your PC.

Skip the WP set-up with a Blueprint, or skip the structuring with a Wireframe, or skip the build with a Starter Site. 

A Starter Site (1-3 p) with On-page SEO for content & keyword structure, & Technical SEO for performance, will accelerate entrepreneurship.

Get SBM’s High-Performance Website Checklist to start learning with my exclusive offers. 

When your website & socials are done, your first sale is most likely to come from your warm networks of family, friends & associates.

Find a starter project in your warm networks, do good work & exceed expectations.

Ensure your Signature Offer is competitive, with flexible add-ons & payment options. 

Do outreach in social media, send DMs & emails to drive traffic to your website. 

Create social profiles to boost referrals to your website, as these visitors become next sales.

Engage people on LinkedIn. Create connections & business pages, comment in groups, post & DM. 

Follow people on X (Twitter). Post with backlinks & follow targeted leads to attract ideal followers. 

Boost your outreach on Facebook & Instagram business pages & groups. DM friends & followers.

Tell people your epiphany story & meet people where they are. Dean Graziosi will show you how. 

Seek “Claytons” referrals from people who know your first clients. 

Lead-magnet direction, landing page assistance & systemised business growth from automation are some of the benefits you enjoy. 

The chances of success for a new Internet business is much greater with a website coach & High-Performance Marketing Websites system.

Lead generation is the lifeblood of any thriving business, & like Tony Robbins says “if you’re not growing, your dying”. 

The HPMW Ten Customer Benefits:

1. Attract Visitors – Grow web traffic from a combination of SEO structure,  TOFU articles, & content pillars/topic clusters.

2. Capture Leads – Emails are exchanged for a valuable lead-magnet (LM) that solves a problem & sends from a marketing system (MBS).

3. Convert Paying Clients – People say yes to signature offers in nurturing emails. Applying the right marketing strategy, offers & bonuses.

4. Business Growth – Going beyond visual website design to build a business growth engine with content pillars & strategic marketing.

5. Lead-Magnet Direction – A PDF is created of valuable information about the problem & solution, e.g. a checklist, scorecard or guide.

6. Landing Page Assistance – Presenting the problem & solution on how to achieve the goal. Plus A/B tested pages show what works best.

7. Automated Follow-up – An automated series of 7-8 emails triggered by the LM, educate, motivate, & nurture people to buy.

8. SEO Optimised content – Structuring URLs, pages & categories to Semantic standards with primary keywords & internal linking for results.

9. Cross Channel Guidance – SMS notices sent after the Follow-up emails, to gently remind people about the dream & goal, & next steps.

10. Integrated Social Media – Social media referrals come from your profiles on LinkedIn, X/Twitter, Facebook, Instagram, & YouTube.

With these ten benefits, the High-Performance Marketing Websites System is a catalyst for entrepreneurs wanting business growth.

Learn more about high-performance marketing websites & automation.