Website Launch Kit: Blueprints vs Wireframes vs Starter Sites (Which One Should You Use?)
Most managers and tradies dream of escaping the daily grind—but the tech side of building a website often stops them before they start.
The good news is you don’t need to become a web‑tech expert to launch a professional website or side‑hustle business.
If you’re entrepreneurial, SBMarketer will guide you on the right Website Launch Kit to use, plus you can ask a coach how to launch faster.
Table of Contents
- What Is A Website Launch Kit
- TL;DR Quick Summary
- The Basecamp System
- Blueprint Breakdown (Basecamp One)
- Wireframe Breakdown (Basecamp Two)
- Starter Site Breakdown (Basecamp Three)
- Comparison Table
- 10 Reasons To Choose A WLK
- Mindset vs Mechanics
- Next Steps
🛄 What Is A Website Launch Kit?
A Website Launch Kit is a system to skip the confusing WP setup work & start confidently on quality web‑tech built for beginners, powered by the “Fantastic Four” system:
This system gives you a high‑performance website foundation without the headaches—and you can build everything on your PC using LocalWP.
Each of the systems have their own quality frameworks, they’re engineered to work seamlessly together, & they help you meet Semantic standards.
If you want a high-performance website, but you’re new to web-tech, & you want affordable quality tech, then a Website Launch Kit is for you.
I’ve used this system for 2 years. It’s beginner-friendly, powerful, & designed to do the heavy lifting. Just follow my instructions—no guesswork & build in your own time.
See the differences between a Blueprint, Wireframe, & Starter Site below, so you can choose the right starting point.
⭐ TL;DR — Quick Summary
- Blueprint = customise pages yourself using pre‑built wireframes;
- Wireframe = import content into ready‑made page structures;
- Starter Site = 1–3 pages built for you to launch faster;
- All three options skip WP setup, plugin wrangling, & theme configuration;
- You build on your PC using LocalWP (no hosting costs while building);
- Each kit includes a 30‑min strategy call + staging & importing instructions.
🏔️ The Basecamp System: Start Higher, Launch Faster
Most people start at the bottom of the WordPress mountain—blank pages, plugin chaos, & endless setup decisions.
But SBM’s Website Launch Kits airlift you to Basecamp One, Two, or Three, depending on how fast you want to launch:
- Basecamp One → Blueprint;
- Basecamp Two → Wireframe;
- Basecamp Three → Starter Site.
You choose whether to skip some or all of the grunt work, & start where progress is easier.
🌐 Compare: Blueprint vs Wireframe vs Starter Site
🟦 1. WP Blueprint (BC-1)
“A Blueprint Skeleton is a WP System to customise pages faster,” Troy Miller.
If you hate blank pages but still want creative control, the Blueprint gives you a structured starting point without mandatory layouts.
You get a WP structure with a mix of cleanskin templates, pages, & CPTs for a services business, plus 11 plugins installed, ready to customise.
What You Get
- WP + Bricks + ACSS + Frames installed;
- 8 wireframes (Templates + CPTs);
- 11 plugins Installed (see plugin review);
- Cleanskin pages (Home, About, Contact);
- Cleanskin CPTs (Services, Projects, Legals);
- Partial wireframe CPT (Services Overview);
- Bricks parent + child themes;
- ACF + CPT structures.
4 Bonuses
Get a 30-min Strategy Call, plus Staging, Frames & Image Instructions.*
Who It’s For
Entrepreneurs who want to start with a structured WP engine, then learn how to customise pages by importing wireframes.
Who It’s Not For
Entrepreneurs who are speed demons & want to launch as fast as possible.
⏹️ 2. WP Wireframe (BC-2)
“A Wireframe Skeleton is a WP System to build pages faster,” Troy Miller.
If you want to skip customisation & start importing content immediately, the Wireframe Skeleton gives you ready‑made page structures similar to SBMarketer.com.
You get a WP structure with a mix of wireframed templates, pages, & CPTs for a services business, plus 12 plugins installed, ready to build pages.
What You Get
- Everything in the Blueprint;
- 16 wireframes (Templates + Pages + CPTs);
- 12 plugins installed (see plugin review);
- WS Form Pro Recommendation;
- Fully structured pages (Home, About, Contact);
- Fully structured CPTs (Services, Projects, Legals);
- Rounded borders + styled components.
4 Bonuses
Get a 30-min Strategy Call, plus Staging, Frames & Image Instructions.*
Who It’s For
Entrepreneurs who want to start by importing content into conventional page structures for a faster DIY build.
Who It’s Not For
Entrepreneurs who want to fully customise layouts or a DFY website solution.
🟩 3. WP Starter Site (BC-3)
“A Starter Site is a WP System to launch an Internet Business faster,” Troy Miller.
If you want the fastest path to a live website, the Starter Site includes everything in the Blueprint & Wireframe—plus 1–3 pages built for you using your text & images.
Plus you get guidance from a creative brief & content plan, & branding direction for a new services business.
What You Get
- Everything in Blueprint + Wireframe;
- 1–3 DFY pages or CPTs (Home, Contact, Services);
- Creative Brief + Content plan;
- Your brand style applied;
- A live website in less time;
- Fastest launch path.
5 Bonuses
Get a 30-min Strategy Call, Creative Brief/plan, plus Staging, Frames & Image Instructions.*
Who It’s For
Entrepreneurs who want a live website quickly from a DFY jumpstart, with professional styling, content & launch advice.
Who It’s Not For
Entrepreneurs who want to customise everything or prefer full DIY website solutions.
Remember, “80% of success in business is mindset, 20% is the mechanics.” Tony Robbins
Mindset vs Mechanics
Starting on quality web-tech is the mechanics, as search engines demand sites are built to Semantic standards.
With a WP Blueprint or Wireframe Website Launch Kit, you install LocalWP, then import the WP structure to start adding wireframes or your content to pages.
WP plugins are installed, just activate your licences & follow the instructions.
Or skip the initial structuring & execution work to launch faster with a WP Starter Site.
But before you decide, it’s helpful to know the Website Design Mistakes to avoid.
If you need more convincing about a Website Launch Kit (WLK), review the benefits below.
10 Reasons Why A WLK Is The Smartest Path For New Entrepreneurs
- Quality Tech = Quality Business
- You start on the “Fantastic Four” system—engineered for semantic standards & long‑term scalability.
- Escape The Setup Traps
- Skip WP setup, plugin wrangling & theme configuration.
- No More Blank Pages
- Every kit includes structured pages, templates & wireframes.
- Momentum Beats Perfection
- Small wins build confidence—start now, learn skills, refine later.
- Escape The Day Job
- Build a new side‑hustle identity & a future beyond the workplace grind.
- DIY = Learn Faster
- Import Frames wireframes & customise pages with confidence.
- DFY = Launch Faster
- Skip the structuring & building. Starter Sites give you 1–3 pages built.
- Skip The Tech Headaches
- Follow clear instructions & coaching—no guesswork.
- Launch Smarter, Not Slower
- Learn from a coach how to add a growth lead-magnet + sales funnel.
- Clarity Creates Confidence
- Each kit includes 11–12 proven plugins for performance & compatibility.
SBMarketer’s WLKs are made using the official Frames system by Kevin Geary & powered by Automatic.css.
This delivers excellence through semantic HTML5, scalable BEM-based CSS, & responsive design.
Next Steps
Request SBMarketer’s High‑Performance Website Checklist & get access to exclusive WLK specials.
Then speak to a website marketing coach about your Internet business dream—and lets start your escape today.
Whether you need High-Performance Websites, On-page/Technical SEO, Email Marketing (Sales Funnels) or Email Automation (Sequences), SBMarketer will teach you.
If you need assistance selecting the right WLK, get in contact with SBMarketer for a strategy call & to discuss your dream Internet business.
Let me know in the comments, what is holding you back from escaping your day job with a side hustle business?
*Terms & conditions apply. See the T&Cs in SBMarketer’s Website Proposal document, & listed on SBMarketer.com “Terms Of Service“.
